For Richmond resident and entrepreneur Rosa Robinson, her business is the stuff that dreams are made of…literally. And if her incredible confectionery creations are any indication, her dreams taste pretty sweet.
It all started when Robinson was laid off from her fifth job in three years. “I didn’t know where my life was going,” said Robinson, “what the next step was, or what to do.”
That night when Robinson went to sleep, she had “a dream about cakes” and felt that God had given her a vision for a new career path as a baker.
Robinson—who had no formal education or experience as a pastry chef—took a leap of faith and set about filing paperwork and getting her business license to transform her dreams into reality. When it came time to select a business name, the right one came quickly: Sweet Dreams Bake Shop.
Robinson launched her company in May 2013; since then, she has learned along the way by never turning down an order for lack of knowledge. Anytime a new baking challenge has arisen, she has taught herself how to make it—with delicious results.
Robinson reports that her new business is thriving. One of the highlights of her new-found career was baking a Neapolitan cake for Justin Timberlake for a big fan’s birthday—an opportunity that arose from a connection she had at Clear Channel Radio in San Francisco.
In addition to custom-made cakes shaped like Louis Vuitton purses, high heeled shoes, cars and anything her clients can dream up, Robinson’s Sweet Dreams Bake Shop also creates more than 40 varieties of cupcakes, cake pops, chocolate-covered strawberries and pretzels, pies and other delectables baked fresh to order and delivered locally.
Robinson serves a variety of client needs, from birthdays to corporate events to weddings, baby showers, anniversaries, holidays and many other celebrations.
“Living and working in Richmond is wonderful because I’m able to cater to my community with delicious cakes,” said Robinson. She also says that it “warms her heart” to employ people from Richmond—the ultimate icing on the cake.
“For Richmond is always delighted to share the entrepreneurial success stories of Richmond residents. Rosa and her confections stand as an inspiration to anyone willing to work hard to transform their occupational visions into reality,” said Kyra Worthy, executive director of For Richmond.
Robinson is always on the lookout for good bakers and delivery drivers to help her with her business. For more info about Sweet Dreams Bake Shop call 510-776-9292, email email@example.com, or visit www.rosacupcakes.com.