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Business Development Strategist at The Light Digital

thelightdigital The Light Digital

Position: Business Development Strategist

The Light Digital is looking for a skillful, high energy, Business Development Strategist to sell digital marketing and advertising for a family owned, growth oriented media company in the San Francisco Bay Area.

What We Do

The Light Digital helps business owners find customers. We do this first by assessing and understanding their growth challenges. Then we create imaginative marketing concepts to meet those challenges. Finally, we execute digital marketing and advertising plans to help grow revenue for our clients. By putting our ideas into action, we seek to drive new business for our clients and thereby to improve their lives. We look upon every client engagement as an opportunity to create value for others as well as ourselves, to learn, and to expand our abilities.

Our clients and prospects are located throughout the Bay Area. From our centrally located office in the Hilltop area of Richmond, next to I-80, our team has opportune access to the nine Bay Area Counties.

If you are an independent, creative thinker with the skills and experience below, are passionate about helping business owners, and love to sell to businesses – let’s talk.

Qualifications – Education & Experience
Proven capabilities in at least one of the two following areas are required:

Area One: B2B Sales

You have strong expertise at closing deals directly with owners of small and medium-sized businesses (typical employee size 5-75). You understand intimately the sales process, with 2+ years of successful, verifiable B2B sales experience. Your experience can be in any industry, but media sales is a plus. Although you may not yet have mastery of the digital marketing landscape, you know how to sell solutions to businesses. What counts here: you understand how a business owner thinks and how to close a deal.


Area Two: Digital Marketing Knowledge/Experience
You have strong knowledge of digital marketing either by having studied it in college or through relevant and meaningful experience in a creative advertising agency, digital media company, or the digital marketing department of a business. Although you might not yet have deep experience in selling directly to business owners, you understand intimately and authoritatively the digital marketing landscape and how to apply digital tools to attract customers for businesses. What counts here: you have strong digital marketing knowledge relevant to small and medium sized businesses along with a strong desire to sell.

We believe if you have a strong grounding in one of the two areas, we can train you in the other. Strength in both is a plus, but not required.

Position Responsibilities

Outbound Sales: Proactively research, prospect, qualify, and close deals with new prospects.
Create and conduct business meetings with new prospects at their offices.
Generate imaginative, executable and practical marketing ideas for clients, then coordinate the execution of those ideas with our content and advertising teams.
Manage and deepen relationships with client accounts.
Lead client onboarding, customer success, collections, and follow-up.
Uphold the highest standards of personal integrity.

The Successful Candidate Will Possess

Outstanding listening, writing, and speaking skills: Our team listens and constantly learns – from each other, clients, prospects, strategic partners, competitors, and friends. We speak, write and think with economy and precision.

Grit: You never give up on your goal. You adapt your approach to meet it. Our team works zealously for our clients and to win new clients.

Curiosity: A strong desire to learn new things. A passion for learning and a track record of improvement are essential. You have the ability to speak authoritatively on a wide range of topics, and you read widely.

Courage, Confidence, and Joyfulness: You have outstanding people skills. We engage successfully with business owners and their managers, holding their attention and teaching them to think in new ways.

Compensations and Benefits

Base guarantee, commission, and attractive bonus structure.
Generous medical benefits.
Great office environment + remote working possibilities when hitting billing goal.
Paid Time Off.

Next Steps

Does this sound like you? If so, we want to hear from you. Complete the application below or email Paul Benton and Andy Santamaria at Please include a cover letter asking to set up a phone call along with your LinkedIn URL (or just send your resume) and the best phone number to reach you.

About The Light Digital

The Light Digital is the digital division of Baybridge Communications, LLC, a family-owned media company focused on family entertainment, news, and information. Through its radio stations, Baybridge leverages the power of established terrestrial radio, streaming technology, and the internet in many forms to create lasting value. At The Light Digital, we know the internet like the back of our iPhones. We provide our clients the full range of digital marketing, including social media management, search engine optimization, website development, paid advertising campaigns, email marketing, display advertising, reputation management, blogging, video, and other digital tools to build awareness, attract leads and generate business growth for our clients. We are an Equal Opportunity Employer.

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